A farm may be considered "in conversion" under the following circumstances:
Once a farm has passed its qualifying inspection it is considered a Member of Demeter. The farm may refer to itself as "in conversion" in its marketing materials, website, and other ways that are not product labeling or at the point of sale to the consumer.
In order for fresh produce to be referred to as "in conversion" in product labeling or point of purchase presentation, it must be shown to meet the NOP standard and harvested after the "in conversion" status has been granted. If the produce meets the "in conversion" requirements, the "in conversion" logo may be used on the produce's package and POS.
Processed products created from "in conversion" produce may never refer to itself as an "in conversion" product and no reference to Demeter or Biodynamic may be made on the product packaging or POS.