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| BIODYNAMIC CPG TRADE NEWS |
Happy New Year everyone! Our new year's resolution is to get the Biodynamic CPG Trade Committee up and running full tilt. To get things started, we are excited to share the draft Messaging Architecture; we request that you take 5 minutes soon to complete this Trade Committee Survey; and we would like to know your availability for the next CPG Trade Committee call by responding to this DOODLE POLL.
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| DRAFT BIODYNAMIC MESSAGING ARCHITECTURE LAUNCHED AND WE WANT YOUR FEEDBACK |
We are very pleased to share the results of the Messaging Project with you today. This is a great example of what we can accomplish through collaboration, and many thanks to Wild Hive and a variety of folks representing our CPG brands, and Wines & Vines and Farm Trade Committee members for making it happen. The intention of this project is to take what can be a daunting amount of Biodynamic information and organize it in such a way to create consistency in the way we talk to consumers about Biodynamic farming and the products that result. This isn't sexy marketing copy but more the core language- organized in key features and benefits- that can provide the foundation for content development via web, company collateral, product sell sheets, YouTube videos, internet campaigns, and so much more. Please review it at your convenience and we look forward to discussing it during the next CPG Trade Committee call.
BIG THANKS to all the brands and Wild Hive for making this project possible: Dr. Mercola, The Republic of Tea, New Day Farm, White Leaf Provisions, Kedem, Pacari, and Deep Valley.
PLEASE TAKE SURVEY: WHAT TRADE ACTIVITIES ARE MOST IMPORTANT?
What would you like to see the CPG Trade Committee accomplish? Further development of core messaging? Trade show collaboration? Retailer sales programs? Video development? Shared social media programs? Please take our 5-minute survey so we can let you know where you all want to focus and let's get this trade committee kicked off. We'll review the results of the survey with you during our next trade call.
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| NEW DEMETER MEMBER! |
 Welcome Holistic Roasters  to the Biodynamic family of brands!  Based in Berkeley, CA, Holistic Roasters Inc. is a roaster and distributor of direct-trade, specialty coffees from family-run Biodynamic farms and cooperatives. The company began as a fund-raising project for Ecole Rudolf Steiner de Montréal, a Waldorf School in Québec, Canada. Holistic Roasters now delivers coffee throughout North America, and plans to continue to support Waldorf education through various fundraising projects. |
| RETAILER NEWS |
Whole Foods Market allows product search for "Biodynamic"
 Whole Foods Market has launched a digital product catalog that helps customers shop according to product attribute, including Biodynamic! This is great news for our brands that have distribution in WFM as we all know that anyone shopping for BD products in stores has to be extremely dedicated to find them. If your products are on store shelves be sure to check and make sure they show up in the search. Let's include this info in our consumer communications as it sure makes it easier for them to find out what Biodynamic products are in stores now.
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| MEMBER PROJECTS AND REQUESTS |
HELP US PRODUCE VIDEO CONTENT!: White Leaf Provisions and Kiss the Ground are looking for partner brands to help fund a video. The concept: "Why Biodynamic is the current best option for your family's health, the health of the planet, and for balancing the climate". The idea is to give people the five major reasons why Biodynamic delivers. Please contact Keith Rowe at White Leaf for more information: krowe@whiteleafprovisions.com |
| BIODYNAMIC NEWS & RECENT PRESS |
Bonterra Organic Vineyards stars in the new original series It Starts With Wine
Just released on Amazon Prime Video, this episodic series from Wine Enthusiast Media showcases a global selection of acclaimed vintners and celebrated chefs—and offers audiences an inside look at the stories behind the people, locations, cuisines and cultures that surround the wine lifestyle. Episode III features a closer look at organic and Biodynamic farming, and stars Bonterra and ever photogenic Director of Vineyards Joseph Brinkley.Â
Rudy Marchesi is named "Person of the Year" by the Oregon Wine Press!
Called out as "Oregon's Beloved Biodynamic Mentor" this wonderful tribute article pays homage to Rudy's long career and commitment to Biodynamic viticulture and winemaking. Rudy was recently asked to join the International Biodynamic Viticulture Group- a new committee that intends to integrate more viticulture into the annual Biodynamic Agriculture Conference held in Dornach, Swizerland. We couldn't have a better US representative. For more information on the workshops at this year's conference, please see "Upcoming Events" below. And this recognition couldn't have happened to a nicer fellow: congratulations Rudy!!!
New Hope Network: "9 natural food, beverage and supplement trends for 2019"
New Hope Network is a content, research and event company that is a leading voice in the natural food space. Their editors were asked to identify top trends for 2019- and first on the list was "Regenerative Agriculture," the "venerable buzzword of 2018."Â From New Hope: "...more stakeholders—manufacturers, suppliers, investors, etc.—are starting to understand how rebuilding soil and biodiversity in our food-producing landscapes is one way to protect our future." And the exemplar standard for regenerative agriculture? Biodynamic of course! |
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